It’s not really a secret that companies spend tons of money
on marketing and advertising. But do you know how much money they actually
spend? According to recent research, companies spent staggering $240.7 billion on advertising in the United
States alone.
And wouldn’t you know it, most of that money goes to digital
advertising.
Image
courtesy of www.marketingcharts.com
Just look at the information from the digital advertising
group, Marketing Charts. Their data indicates that the US digital advertising
market is now almost $30 billion larger than the television
advertising market. Yes, in 2019, people are spending more money advertising on
the Internet than on TV.
Does this mean that the good old days of getting economical
advertisement online are over? Not quite.
<h2 How a Guest Posting Can Help You
Even if you don’t know too much about SEO, you’ve surely
heard about guest posting, one of the most widely used tactics to create new
backlinks and improve your search engine rankings. You perhaps even heard of
famous guest bloggers like Danny Iny, Marcus Sheridan, and Neil Patel, who
managed to turn the marketing tactic into a living.
However, what many people fail to realize is that guest
blogging is more than building links. As a matter of fact, this marketing
tactic can help you spend significantly less money on your advertisement.
That’s why guest blogging is perfect for companies that are working on a modest
budget. Let’s look at some of the ways guest posting can keep your marketing
budget almost intact while helping your business grow.
<h2 How to Save Advertising Money with Guest Posting
<h3 ● Boost Brand Awareness
As you probably know, brand awareness is hugely important, because it helps the audience connect with your brand, become familiar and comfortable with your products and services. You can even use <a href="https://trafficbox.org/guest-posting-service/" guest posting services to promote your products or branded content. For instance, Kissmetrics regularly uses guest posting to promote their infographics. In little over two years, they created 47 infographics which they promoted to various popular blogs in their niche. In that time, according to Taboola Blog, guest posts brought in more than 41,000 backlinks, 2 million visitors, and 41,000 tweets.
<h3 ● Grow Your Traffic
Having quality links will help your site rank high and in
turn, give you more exposure. However, guest posting on just the right site,
with just the right audience, it will provide you with even more benefits in
the long run. Once the guest posts manage to climb up to the top of the front
page of Google, it will start bringing traffic to your website consistently.
Take Peter
Sandeen for example, with one guest post on Neil Patel’s website, he
brought in more than 2300 visitors and gained more than 1500 email subscribers
in just a short few months.
<h3 ● Increase Your Bottom Line
As they say, you need to spend to make money, right? With
guest posting, you don’t need to spend a whole lot. In some cases, you don’t
need to spend any money at all. Just take a look at UK Linkology. For example,
their marketing team was able to turn the company into a 5 figure monthly
business venture in less than 6 months with the help of
strategic gust posting. They mainly focused on content that would attract their
target demographic. They also targeted SEO-oriented websites, they knew their
potential customers were reading on a regular basis.
<h2 Long-Term Guest Posting Strategy
Image
courtesy of contentmarketinginstitute.com
If you never tried guest posting before, how do you even
start? Are there even enough guest posting opportunities for you out there?
Don’t worry, as Content Marketing Institute explains, guest posting is a part
of the content marketing funnel for most companies. And companies with a
similar audience to yours are surely looking for third-party content.
You just need to find a way to collect a good number of
guest blogs that post similar content and that would be interesting in yours.
Perhaps hire a company to do the job for you, and then plan out the outreach
campaign.
What do you need for a successful
outreach campaign? Just like the guest posting service http://luckyposting.com
explains in their recent post, you just need to find a pitch that sells. A good pitch will explain
your website, present your content in the best light, and pique the interest of
the website manager. After that, you’ll easily get your guest posting
opportunity.
<h2 Make the Most of Guest Posting
When it’s all said and done, what you need to realize is
that it’s not about how much advertising money you spend, it’s HOW you spend
it. Although some advertising efforts will bring you more eyes, boost your
brand, and help you make more money, you can accomplish the same if you use a carefully
planned guest posting strategy.
